From the Factory – 3-6-10

By Lee

Illustrating Choice

How do you paint a demographic with an age span of 60+ years with the same brush? Find the common need and have an honest talk about it. Above is the cover of a print piece developed to solve such a problem. It isn’t about telling people that we need more. Overflow is all around us. What this conversation says is that we need to understand our need to choose.

Successful? Yes indeed. Smiling faces show a terminal distance to attain to. A field, a door, a sky – endless opportunity if we choose.

Posted on March 6th, 2010